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Research papers

Real-life responses to TV commercials

By concentrating on viewers' attitudes and opinions, and their behaviour under artificial conditions, research on TV ads has overlooked what happens in people's homes during the commercial break. This paper argues for the use of video. It shows how...

Catalogue: ESOMAR Congress 1987
Author: Peter Collett
September 1, 1987
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Citation

Collett, P. (1987a, September 01). Real-life responses to TV commercials. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/real-life-responses-to-tv-commercials


Research papers

Video-recording the viewers in their natural habitat

This paper offers a brief review of the research techniques that are available to the media researcher who is interested in discovering what happens in front of the television. It then describes the C-Box, a piece of equipment which produces a...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Peter Collett
June 15, 1986
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Citation

Collett, P. (1986a, June 15). Video-recording the viewers in their natural habitat. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/video-recording-the-viewers-in-their-natural-habitat